Management and Organizational Studies 2181A/B Study Guide - Joie De Vivre, Ethnic Media, Canadian Identity

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2181A/B
• Professor: Angela White

Document Summary

Chapter 15: canadian identity and ethnic subcultures: canadian identity; a set of values, symbols and landscapes that canadians regard as expressing our unique place among the world"s countries. Ethnic subcultures; a self perpetuating group of consumers who share common cultural or genetic ties that are recognized by both its members and others as a distinct category. Purchase decisions can be affected by the enormous variations in the social fabric of. In japan, ethnicity is synonymous with the dominant culture, because most citizens claim the same homogenous cultural ties: canadian is a heterogeneous society. The best measure of ethnicity is language and the weakest measure is religion. Language is not a salient measure of particular cultures: self-identification may be the best measure of various ethnicities in this situation. Targeting ethnic groups in two ways: 1. By fostering inclusiveness through putting more individuals from visible minorities into mainstream advertising: 2. By speaking to specific ethnic groups in their mother tongue.