CCT356H5 Study Guide - Final Guide: Search Engine Optimization, Reputation Management, Adwords

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Document Summary

Chapter 1: situation digital in marketing: steps to the strategic process, think: research, plan and strategize. Use the opportunities of digital to meet communication, market and product challenges. Derive insight to improve and tests assets and campaigns. Chapter 2: key terms and concepts: application programming interface (api): a particular set of rules and specifications that software can abide by when communicating with each other. Serves as an interface between programs and facilitates their communication. Api"s are often used by third- party developed to create applications for social media networks such as twitter and. This guides decisions on how to create, distribute, promote and price products and services: tactic: a specific action or method that contributes to achieving a goal, web pr: public relation on the web. Understanding the perception of an entity online: primary research: the collection of data to present a new set of findings from original data, qualitative data: data that can be observed but not measured.

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