MANA 298 Study Guide - Quiz Guide: Toothpaste

67 views1 pages
22 Apr 2014
Department
Course
Professor

Document Summary

Indicate your student id and the name of your lecturer on your answer sheet. "blendax kids" is a: blendax is considering launching the "blendax kids" in mauritius. toothpaste formulated and designed to meet the requirements of children in the age group of 2 to. Discuss the various stages in the marketing research process to determine whether there is a market for "blendax kids" in mauritius. [15 marks: (a) list the types of buying behavior and provide one example for each. [4 marks] (b) assume that you are contemplating to purchase a game console. Discuss the buying process that you would go through as a consumer.