MANA 298 Study Guide - Virgin Cola, University Of Mauritius, Sainsbury'S
Document Summary
Bsc (hons) human resource management - level 1. Ba (hons) law & management - level 1. This paper consists of two sections section a and section b. Answer any two (2) questions from section b. Case study : virgin cola aims to burst pepsi bubble. Virgin cola is making its biggest push so far to catch up with pepsi cola. The company owned by richard brandson and cotts, a canadian drinks company, will double the number of retail outlets this summer after concluding agreements with almost all the leading supermarket chains. The fizzy drink will be sold in asda, safeway, somerfield and william morrison by next month, taking sales from 30 per cent of the market to 60. Virgin cola is already on sale at tesco and co-op, but j sainsbury will not stock the drink as it tries to boost sales of its own-label cola.
