Psychology 3723F/G Chapter 8: Attitudes-chapter8.docx

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: James M Olson

Document Summary

Chapter 8: basic principles in how attitudes are shaped. Difficulty in identifying the basic principles of persuasion. Art of persuasion is complex, and difficult. Four principles to get a bigger view of how attitudes are shaped. Attitudes can be influenced by information that has a weak relevance to the attitude object. Wide range of silly variables that influence attitudes, and most people don"t believe the variables influence them personally. Some things are easier for people to accept: People can be more amenable to an argument when they are in a good mod. People may remain favourable even after learning the desirable consequence will not occur. Maybe because by the time the discover occurs, people have found new reasons to feel the way they do. Other influences include the rate of speech, the number of arguments, citations of consensus, and the positive vs negative framing of the attributes.