SOCIOL 2D06 Lecture : SOCIO 2D06 Thursday November 23rd,2012.docx
26 Apr 2014
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The link between attitudes and behaviour is not automatic. Based on the assumption that behaviour is rational and incorporates several factors that are shown to show the consistency between behaviours and attitudes. According to this behaviour is determined by behavioural intention included by two factors 1. Attitudes(positive or negative feelings about engaging in behaviour) and subjective norms (perception of others as to whether a behaviour is appropriate. ) Beliefs concerning resources and opportunities that people perceive that they possess. Direct behaviour is what the individual perceives the behaviour to be. Madden and ellen: subjective reported less control over getting a good night sleep than over taking vitamin supplements. Behaviour under high control (vitamins) intentions will play dominant role in predicting action. As perceived control decreases, intentions become less influential. Belief that make up cognitive components of prejudice are called stereotypes.
