COMM 1101 Lecture Notes - Lecture 8: Pirkei Avot, Photo Op, Press Release
28 Apr 2014
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Comm jan 21: when switching channels isn"t enough reading, neutral or moralist stance on propaganda. Persuasion: breaching experiments, illuminate social norms and expectations, violate the social norm to see how people react. Equals exchange opinions: liberal democracy. Radio, film, tv: wants to talk about this ideal what our everyday news looks like, persuading you for the purpose of selling something. People have the willingness to engage in such a way. How human mind actually works: contrasting 2 adds of beer, add for beer in the past vs. newer add, adds were mostly writing compared to colourful and appealing, characteristic of newer adds: Often written by the producers of the product. They were very proud of their product: they are very educated in their product. Go to newspaper or magazine and buy an ad space: rise of new psychology", interested in the exchange of reason, little bundles of emotion. Rationalize something we did that was irrational.
