PSYCO341 Chapter Notes - Chapter 1: Mental Calculation, Psychological Anthropology, Folk Psychology

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Accessibility universals, 2) functional universal, 3) existential universal: non-universal (see the diagram). Research: heine et al. , 2001: americans and japanese persistence was explored on two tasks. They first received either success feedback or failure feedback on one task. The experimenter then timed how long people persisted on both the tasks that they had received feedback (same task) and the task, which was new to them (different task) Results: japanese do not aim to boost self-esteem if they do well they have nothing to prove thus we see them not persistent in new task while americans are. On the task where feedback was give, they were more persistent and the reason is that if they do not do well ( as told by the researcher) they work hard to rise to society"s standards. Thus, motivations and persistence exist in all culture but is available in different amount and used for different purpose. Increase persistence in the face of failure=existential universal.

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