ECON-UA 2 Lecture : Day 22 (4/29/14)

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Ads n a c i r e m. It would make sense for each company to run safety ads. Yet this doesn"t happen because its agreed upon to not go there . It would be bad for both to get into competition over safety. Choice: 1,000 now, 1,000 1 year from now. You should prefer a because assuming there is positive interest rate you can convert it into more than a thousand in a year. What is the number of dollars ( x ) received today that has the same value to you as ,000 to be received i year from now? (same as: what is the present value of ,000 in 1 year?) Assume for now: one interest rate in economy, you can borrow and lend at that interest rate. R = 10: there is no uncertainty. For x to be the pv of in one year, x(1+. 10) = 1,000 x = 1,000/1. 1 = . 09.

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