ADMS 3920 Chapter Notes - Chapter 4: Franchising, Financial Statement, Entrust

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Franchising a marketing system revolving around a two-party legal agreement, whereby the franchisee conducts business according to terms specified by the franchisor. Franchisee is an entrepreneur whose power is limited by a contractual relationship with a franchising organization. Franchisor is the party in a franchise contract who specifies the methods to be followed and the terms to be met by the other party. Franchise contract the legal agreement between franchisor and franchisee. Franchise the privileges in a franchise contract. Product and trade name franchising a franchise relationship granting the right to use a widely recognized product or name. E. g. gasoline service stations, automobile dealerships, and soft-drink bottlers. Business-format franchising an agreement whereby the franchisee obtains an entire marketing system and ongoing guidance from the franchisor. Fast food restaurants, hotels and motels, and business services. A master franchisor is a firm or individual that purchases the rights to a franchise brand and develops it within a specific geographic region.

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