PSY220H1 Lecture Notes - Lecture 7: Stationary Point, Social Proof, Social Influence
Document Summary
Is every bit as powerful as informational influence o: this has to do w/ connectedness goals. Interaction & communication among group members leads to convergence - o people become more alike in their thoughts, feelings, and behaviors. Half an inch! : returned a few days later and did the same task 4 but now as a 3-person group o. Just having one supporter is enough to break the conformity. People are likely to publically conform: but imagine you are in a new culture where facing the wall is the norm in an elevator, then you are likely to privately conform. Not true; virtually impossible for anyone to tell the difference: this is very important because confessions are the most important piece information given to a jury, even if proven false, it remains an important influencer. The process of internalization (kassin, 2007: there are 5 steps to this internalization process.
