MGM400H5 Chapter : Miles and Snow.docx
Document Summary
Miles and snow ask how and why organizations differ in strategy, in structure in technology and in administrations. The aim should be an effective adaptive cycle. This means that the entrepreneurial, engineering, and administrative problems are tackled in coherent, mutually complementary ways which enables the organization as a whole to survive. In studies of a variety of kinds of organizations miles and snow find 4 types of adaptation strategies: prospectors. They stress doing doing the right things" rather than doing things right". Growth comes from new products or services and from new markets, rather than from deeper penetration of the sm market, as with defender. The prospector"s gain from being open to fresh possibilities has to be balanced against the risks. Attmept to achieve some of the strengths of both defenders and prospectors. Try to balance the minimizing of risk and the maximizing of profits.
