SOCI 1F90 Lecture Notes - Social Inequality
24 May 2014
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Disney) to show they support social inequality with regard to gender and race. As a dominant story-teller disney reinforces harmful stereotypical notions of femininity and masculinity that are both gendered and raced. Has power to affect children"s imagination, reality and sense of self. Repeated images surround us as we grow and eventually they shape how we think. Images are encoded with ideologies and patterns of inequalities. It is important to analyze media so we can understand the role media plays in molding us. Presents children with an idea of what femininity is makes a gendered image. Supports gender socialization, gender inequality and sometimes violence against women. Create fictional stories based on race (aladdin, pocahontas) Animals used to represent races; shows an inferior status. Jill kilbourne argues advertising images make powerful statements about what it means to be women and men in our culture.
