MKT 702 Lecture Notes - Ebay, Plat
26 May 2014
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Document Summary
Ebay has succeeded as an online market place because it allows buyers to be in control of the marketplace. Buyers can look for items they desire and then bid on them. This can create a thrill or experience of the old school auction from the comfort of your own home or any mobile device. It is also a customizable platform for sellers to sell any product they want. Sellers can even have their own ebay stores that have features that allow them to distinguish themselves from sellers with similar products. Both sellers and buyers build up profiles with feedback scores and ratings. This establishes who you can give trust in much like established brands and credit scores do in the marketplace. Ebay also owns electronic payment transfer company paypal which creates a safe and secure payment tool.
