BMGT 350 Chapter Notes -Multinational Corporation, Global Marketing, Sweet Potato

• School: University of Maryland
• Department: Business and Management
• Course: BMGT 350
• Professor: Roxanne Leftkoff

Document Summary

Global marketing: marketing that targets markets throughout the world. Global vision: recognizing and reacting to international marketing opportunities, using effective global marketing strategies, and being aware of threats from foreign competitors in all markets. Importance of global marketing to the united states. Gross domestic product: total market value of all final goods and services produced in a country for a given time period: exports are 13 % of u. s. gdp. Negatives of world trade: lost jobs because of imports, production shifts abroad, outsource tech jobs, threaten to outsource jobs if don"t accept pay cuts. Job outsourcing: sending u. s. jobs abroad: cost saving, but lose jobs. Benefits of globalization: expands economic freedom, spurs competition, raises productivity and living standards, gives access to foreign capital, keeps government in check so they don"t become to powerful. Multinational corporation: company that is heavily engaged in international trade, beyond exporting and importing. Capital intensive: using more capital than labor in the production process.