POL369Y5 Lecture Notes - Preferred Frame, Peacekeeping, Advantageous
7 Jun 2014
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Document Summary
Image management focuses on various political efforts to generate positive, or favourable, media coverage in an effort to enhance popularity. Frame-building on the other hand emphasizes how media can be used to structure the communication environment. The goal is to have one"s preferred frame (interpretation) become the dominant frame in media discussions of an issue or event. Politicians go out of their way to have their frame become the common understanding of the debate. Ballot question: next time election the emerging question, what"s the prevailing issue the voter is going to have, ex: 2012 election ballot question economy. Frames in communication and frames in thought; communication is how images, words are conveyed to you, frames in thought how you perceive a particular issue, campaign, event in your head. You have a way of understanding things, known as frame in thought. The purpose of political strategies is try to influence your frames in thought.
