ADM 3326 Chapter Notes - Chapter 12: Newspaper Circulation, Audience Measurement, Copywriting
Document Summary
Selective binding enables magazines to target and address specific groups within a magazine"s circulation base: ink-jet imaging reproduces a message by projecting ink onto paper rather than using mechanical plates. This process makes it possible to personalize an advertising message. Life, vancouver magazine: the best way to achieve selective geographic coverage in magazines is through purchasing an ad space in specific geographic editions of national or regional magazines. Creativity for cognitive and emotional responses: thanks to printing technologies magazines have amazing reproduction quality. Print media: inserts are used in many magazines designed for promotion such as recipe booklets, coupons, and even product samples. Think perfumes and dish detergents that you get at your door or magazine: creative space buys are another option in magazines, where advertisers purchase space units in certain combinations to increase the impact of their media budget.
