COMM 222 Chapter Notes - Chapter 3: Personal Identity, Social Perception, Perceived Organizational Support
Document Summary
Perception: process of interpreting the messages of our senses to provide order and meaning to the environment. Components of perception: the perceiver: experience, needs and emotions affect perceptions, the target: interpretation and addition of meaning to the target, the situation: can affect perception. Perceptual defence: tendency for the perceptual system to defend the perceiver against unpleasant emotions. Social identity theory: people form perceptions of themselves based on their characteristics and memberships in social categories. Personal identity is based on our unique personal characteristics. Social identity is based on our perception the we belong to various social groups (gender, nationality, religion, occupation, etc) Prototypes: embodying the most typical attributes of members of a category. If the situation changes, so might the categorization and the relation between the perceiver and the target. Bruner"s model of perceptual process: unfamiliar target encountered > openness to target cues > familiar cues encountered > target categorized > cue selectivity > categorization strengthen.
