MARK 201 Chapter 6: Chapter 6.docx
Document Summary
Marketing management i (comm 223) - winter 2013. What cues do consumers use to infer which products are superior to others. What does the consumer"s purchase say about the customer. How is the product eventually disposed of, and what the environmental consequences of this act? are. During session, marketers can take steps to redesign, reposition, and re-price their products closely: lifestyle, the person"s pattern of living as expressing his or her activities, interests, and opinions. Consumers that you highly involved with the product"s expensive, risky, purchased infrequently, etc. Few differences between brands behaviour dissidence- reducing behaviour variety-seeking buying behaviour habitual buying behaviour: dissonance-reducing buying behaviour i. Consumers may experience postpurchase dissonance (after sale discomfort) when they notice certain disadvantages of the product: habitual buying behaviour i. Brand familiarity is key rest of the brand conviction because there are a few differences between brands and low involvement (companies often offer promotions for these types of products: variety-seeking buying behaviour i.
