MKT 3421 Study Guide - Midterm Guide: Terminix, Mammography, Clorox

71 views9 pages
18 Jun 2014
School
Department
Course
Professor

Document Summary

When you go head to head against competition (but make sure you are correct) Can be celebrity or ordinary person: ex: saturn shows the story of the family who moved to the new factory in tn, testimonials must have credibility. Inverted u theory: degree of relevance, protection motivation, direct comparison. If your idea still makes you and others laugh after a couple of days, find some way to use it. What are the basic design principles of crap: c: contrast, optical weight. Thin type seems light to our eyes. Thick, dark line looks and feels emotionally heavy: white space (negative space) Offers rest, draws attention to visual, headline, or copy block. Doesn"t always needs to be white: r: repetition, repeating some design element, visually recognizable and strategically relevant, visual familiarity helps with brand identification, a: alignment. Ex: my mom"s going to kill me. An object can be emphasized if it is dissimilar to the others: called anomaly.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers

Related Documents