PSYC 2040 Study Guide - Midterm Guide: Influence Of Mass Media, Deindividuation, Groupthink
Document Summary
Class -- this guide is not necessarily all-inclusive. As such, i would still encourage you to study as you normally would. That said, this guide will hopefully serve as an aid to your test preparation. Chapter 7: definition of persuasion, a process by which a message induces change in beliefs, attitudes, or behaviors, central route vs. Attractiveness, liking, & similarity: people are more persuaded by good looking people, people they like, and people who appear similar to them, the message content. Primacy effect information presented first usually has the most influence: message 1 message 2 ---time--- message #1 accepted. Recency effect information presented last sometimes has the most influence; less common: message 1 ---time--- message #2 message #2 accepted, the channel of communication. Passive reception: active experience strengthens attitude, passive reception can also work (just not as strong, repetition and rhyming of a statement serves to increase its fluency and believability, personal vs. media influence.
