INTL 1101 Lecture Notes - Cultural Homogenization, Cultural Imperialism, Consumerism
21 Jun 2014
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Document Summary
Americanization of the world (products, values); consumerism, individualism. Cultural imperialism ; world patterns of cultural flow, mirror the system of domination in world economic and political order; not confined to the west (mexico, brazil, india, hong kong, taiwan, etc. ) Critical theory: think communism and women (lenin) Capitalism is naturally expansive produce and consume; when a market has consumed to its maximum, a new market must be found to keep producing; captive markets abroad, unregulated competition. A degree of cultural homogenization; almost identical popular culture. Economically dominant states are the ones who export their culture/products abroad. Don"t necessarily buy a product because it is good quality, we buy because a product has been marketed as cool. Branding an idea brands have people as stereotypes that are targeted to marketize certain ideals to certain customers. De-legitimization of our most valuable ideas; you buy ideas, you don"t perpetuate them.
