ADMS 1000 Study Guide - Telus, Switching Barriers, Swot Analysis

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: All

Document Summary

Zellers vs wal-mart: because of strategic management. If telecom industry rare to have new business (compared to restaurant industry) Prevent entry: shoppers drug mart in every corner: another method: coke and pepsi heavy advertising and buying all shelf space. If you"re a business in the industry try whatever you can to prevent barriers for other businesses starting up (prices, reputation: power of suppliers: You don"t want to be in an industry where suppliers have all the powers. Retailers have no power to charge less or more, suppliers dictate to retailers the price to charge. Apple dictating line up outside store , to create hype. Apple states ipads can"t be touched until 3 pm: power of buyer. Are switching costs for buyers here? (microsoft everywhere servers, software, licence, training, computers) - buyer has no option to stay with. Consumer has power why pepsi and coke always advertise rigour sly: threat of substiite is not pepsi or coke, its industry related.