MKT 3401 Study Guide - Quiz Guide: Blind Taste Test, Cognitive Dissonance, Lesson Learned
Document Summary
John camp says what is required to be successful in business? : market yourself be able to bring in clients, sell yourself, know people, maintain contact. Traits need to be more successful with others: be creative, be aggressive, enthusiasm, smart, honesty. How do you sell yourself: concept of likeability, likeability most impact on. What makes you likeable: 38% most impact you have on someone is judged on vocal delivery. Tone will define you impact your personal branding: 55% visual delivery. Facial expression likeable look: default look look have when not speaking. It takes 1/24 of a second for an image to be created. Default look- eye contact gets you in more trouble that others. Personal branding formula by steve guyzer: pb = p1 +p2 + v x t. P2 personality in likeable way. T trust when lost destroys personal brand. Marketing management philosophy: production orientation, company looks inward to see what best product is and produce it.