ADM 3326 Chapter Notes - Chapter 1-8: Marketing Mix, Relationship Marketing, Consumer Behaviour
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ĆĀ· Question 1
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Transtar, a sportswear equipment manufacturer, releases a new line of energy drinks called VitaZing. The television ad for the energy drink shows people jogging, working out in a gym, and doing aerobics. The actors then take a break to drink VitaZing, which visibly re-energizes them and leads them to continue exercising. Which advertising style is most likely used in the VitaZing ad? |
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ĆĀ· Question 2
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Crest toothpaste has used a ________ style of advertising to convince buyers that Crest is better than other brands at fighting cavities. |
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ĆĀ· Question 3
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Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers. |
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ĆĀ· Question 4
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In the competitive-parity method of setting an advertising budget, the budget is set based on ________. |
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ĆĀ· Question 5
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Which statement is most likely true about the affordable method of setting an advertising budget? |
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ĆĀ· Question 6
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________ aims to make ads and brand content so engaging or useful that people want to watch them. |
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ĆĀ· Question 7
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Power Pro, a leading manufacturer of lawn and garden equipment, releases a new line of cordless, lightweight, electric weed trimmers. To boost sales, Power Pro issues a 50 percent off coupon to the first 100 buyers at all Home Depot stores in the Northeast. Which element of the promotion mix has Power Pro used in this scenario? |
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ĆĀ· Question 8
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Surf's Up, a family-owned business, offers a free surf lesson with the purchase of any surfboard over $200 during May. This is an example of which promotion mix element? |
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ĆĀ· Question 9
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Which of the following best describes the term "Madison and Vine"? |
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ĆĀ· Question 10
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A company that uses telephone marketing to sell its products to customers is most likely using the promotion tool of ________. |
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