BLAW 3202 Study Guide - Midterm Guide: Cybersquatting, Flood Insurance, Trade Dress
Document Summary
Intellectual property- a number of intangible rights which include trade names, trademarks, service marks, trade secrets, copyrights, and the right of publicity. Licenses & endorsements- intellectual property rights are often transferred to another party for a fee. The owners can grant another privilege to use it in specified ways. Authorization is usually in the form of a license or endorsement. License- permission, granted by an owner of intellectual property to another party to use the property in an agreed upon manner. Endorsement- a public statement of preference for, and recommendation of, that product or service by a person or entity: trademarks- used to identify property. Includes words, symbols, or a combination of the two. Housekeeping seal of approval: collective mark- to indicate membership in a group. The rights must be protected from other parties who may try to exploit the marks without authorization. Trademark laws are designed to establish who has rights in marks and remedies for infringement.
