MC 2525 Study Guide - Quiz Guide: Tumblr, Mothers Against Drunk Driving, Linkedin
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Persuasion both good and bad: persuasion is always involved with communicating, essential for our comedy to work, persuasion deals with choice, necessary, beneficial (cid:223, persuasion is not equal to coercion because it is balanced on trust, how do you decide if someone is credible? (cid:224) aggressive, problematic. How we think persuasion works depends on how we think communication works: linear model of communication, source(cid:224) message(cid:224) channel(cid:224) receiver, problems, it assumes passive receiver, it assumes no feedback, it assumes type of channel doesn"t matter. Is google making us stupid: humanity has passed through different cultures shaped by each major communication medium, each dominant mode of communication cultivates a particular way of thinking, feeling, and perceiving, powerful persuaders, oral culture = elders, storytellers, written cultures (cid:224) scribes, philosophers, historians, electronic culture (cid:224) entertainers, digital culture (cid:224) authentic voices, relationship builders, aesthetic shift (cid:224) scott shamp on: shift to digital, objective vs.
