PSYC12H3 Study Guide - Midterm Guide: Semantic Differential, Impression Management, Japanese Americans

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Article: measuring individual differences in implicit cognition: the implicit. Iat will be potentially useful for diagnosing wide range of socially significant associative structures can be able to measure evaluative associations that underlie implicit attitudes. Iat is good at gauging actual preferences that may usually be hidden or masked by self-presentation strategies. It is so fast, it can reveal attitudes and other automatic association even for subjects who prefer not to express those attitudes. American) to assess ethnic attitudes that were assumed to be mutually opposed, stemming from the history of military subjugation of korea by japan in the first half of the 20th century. The iat method was expected to reveal these opposed evaluations even for subjects who would deny, on self- report measures, any antipathy toward the out-group: experiment 3 used the iat to assess implicit attitudes of white subjects toward.