BUSSPP 0020 Lecture Notes - Warehouse, Kfc, Doritos
2 Jul 2014
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I: already, organization, firm, transaction, market a, gut definition, federal, sic, naics, supply, demand, practical substitutability, industries. Ii: definition, competitors who sell what we sell, complications, rivals of fast food, mcdonalds, wendy"s, kfc, taco bell, differences mcdonalds and wendy"s are entire firm, taco bell and kfc are parts of a firm, pepsico as a company has, a beverage business, historically original product was pepsi cola, a salty snacks business, frito lay products cheetos, fritos, doritos, etc. Iii: focused 1 business 1 industry, vast majority of revenue is coming from 1 b. i. e. mcdonalds, diversified more than 1 business more than 1 industry, multiple business means each is in a different industry (assumption, 3 different forms, related diversified, more than 1 business, but the businesses are somehow linked or related to each other, similar target markets, complementary products, same distribution systems, similar price points, similar marketing, unrelated diversified, minimal or no relation, ppg.
