BUSSPP 0020 Chapter Notes - Chapter 4: Storebrand, Kraft Heinz, Ipod
2 Jul 2014
School
Department
Course
Professor
Document Summary
Marketing: basic concept, transactions, markets, transactions, ** bonafied transaction, exchange with help of third parties, free will . Non coerced: expect that you will be better off after transaction than before the transaction entering it will put you in a better position than you currently are, believing you"ll be better off vs. the experience, restaurants pay for dinner expect to like the food, end up hating it and just spending a lot of money, make a sell thrilled check bounces, marketing, affecting transactions, why do we engage in advertising, attractive store design? . Done by all parties not just sellers: broader idea than the way marketing guys look at marketing , labor market, buyers firms, sellers the public people who market themselves through resumes, cover letters, differentiated skills, networking, portfolios, knowing companies, happens in all markets, so marketing is anything that any party does that increases the likelihood of striking the transaction they want to strike, problems i.
