COMM 310 : MIS ch 1.docx
Document Summary
Information systems project goals: reduce costs/ improve productivity, improve customer satisfaction/loyalty, create a competitive advantage, generate growth, streamline supply chain, global expansion, functional areas are interdependent (eg sales must reply on information from operations to understand inventory, place orders, calculate transportation costs, and gain insight into product availability based on production schedules, every department (functional area) must work together to share common info and not work in isolation. Information technology = the acquisition, processing, storage, dissemination of vocal, pictorial, textual, and numerical info by a microelectronics based combination of computing and telecommunications: management information systems = the fn that plans for, develops, implements and maintains it hardware, software, applications that ppl use to support the goals of an organization, data= raw facts that describe the characteristics of an obj or event, eg characteristics for a sales event: date, item number, item description, quantity ordered, customer name, shipping details.
