ADM 3321 Study Guide - Final Guide: Social Code, Culture Shock, Liminality

• School: University of Ottawa
• Department: Administration
• Course: ADM 3321
• Professor: All

Document Summary

Fostering inclusiveness by putting ethnic groups into mainstream ads. French canadians: understanding the french canadian identity, sensate: importance of all senses for fc consumers, conservative: low risk taking, strong brand loyalty, non-price cognitive: accepting high prices (within reason, french-canadians and the media: Integration: moves through society with degree of ease comparable to natives: progressive learning model: people gradually learn new culture as they come in contact with it, warming: transforming objects + places into those that feel hospitable. The canadian identity: the regions can be classified as follows: Understanding culture: culture: societys functional areas. Ecology: way system is adapted to its habitat, technology used to obtain. Social structure: way orderly life is maintained, domestic + political groups. Ideology: mental characteristics of a people + way they related to. Ethos: set of moral principles: dimensions of cultural variability. Power distance: way interpersonal relationships form when differences in.