COMM 2002 Study Guide - Final Guide: Sampling Frame, Discourse Analysis, Standard Deviation

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2002
• Professor: all

Document Summary

Instrumentation: types of questions include open-ended and closed-ended. Closed-ended questions should be exhaustive, mutually exclusive and talk about intensity of opinion. : written to encourage one response, they are loaded questions. : don"t argue a position in the preamble, objectively give both. Argumentativeness: planning, sampling, training & briefing, pretesting, surveying. Response set bias regardless of their opinion sides sensitive. : allow for an unsure or refuse option. Types of surveys: personal: most flexible/expensive, mail surveys: cheaper/low response rates, telephone: speed of completion/biased sampling, random-digit: guarantee random selection/very low response rate. : allows us to calculate the relative change in a variable over. The equation is: (time 2-time 1)/time 1 x 100. In 1993 women made up 48% of the population, in 2003 made up 51%. : absolute change between % at time 1 and % at time. : important for describing the spread of data, or its.