CMN 3102 Study Guide - Final Guide: Skewness, Impact Factor, Frequency Distribution

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10 Jul 2014
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CMN 3102 Full Course Notes
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CMN 3102 Full Course Notes
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Quantitative (research methods): focus on the collection of data in the form of meaningful numbers. Forms of research: proprietary: not shared beyond specific audience, scholarly: conducted to promote public access to knowledge, psuedo-research, agenda- confirming, curiosity-based (open ended) Epistemology: knowledge, ways of knowing or theories of knowledge. Positivist: social sciences=natural science, facts from observation, rocks can"t talk, but people can answer short, direct questions, revealing facts. Quantitative methods (positivist): plus impact, visibility, and scrutiny: advantages: Smaller impact of researcher bias and participant fallacy. Klout score: a number between one and 100 is a representation of your overall social media influence. The science behind the score examines more than 400 variables on multiple social networks beyond your number of followers and friends. It looks at who is engaging with your content and whom they are sharing it with. Data asymmetries: quantitative based research conclusions: Require more resources to conduct (time, teams, technology, contacts, training, money etc. )

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