COMM 305 Study Guide - Final Guide: Competitive Advantage, Balanced Scorecard, Sigmoid Function
Document Summary
To compete globally, you must be big, be a first mover and invest in r&d. Strengths and weaknesses analysed according to resources. An organization cannot skip a phase, each sub-phase must be completed in order to pass to the next one. At the end of each evolution there"s a revolution (crisis) Managers no longer capable of dealing with the situation should be removed. Vision is made up bhags and vivid description. Core ideology is made up of core purpose and core values. Core purpose is something that cannot be obtained, not a goal. Go over examples of purpose and values in article. Bhags: big hairy audacious goal, 4 types. Companies that enjoy enduring success have core values and core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. Strategy is the way to reach the goal. Organizations should be trying to find new markets, different strategies, products, consumers
