Management and Organizational Studies 2320A/B Study Guide - Outlet Store, Marketing Mix, Sales Promotion

• School: Western University
• Department: Management and Organizational Studies
• Course: Management and Organizational Studies 2320A/B
• Professor: All

Document Summary

Types of retailers: can be classified in terms of several characteristics, including amount of service they offer, breadth and depth of their product lines, relative prices they charge and how they are organized. 3 levels- self service, limited service, and full service: self-service retailers- service customers who are willing to perform their own. Locate compare-select process to save time or money. Product line those lines: speciality stores- carry narrow product lines with deep assortments within, department stores- carry a wide variety of product lines, service remains the key differentiating factor, supermarkets- most frequently shopped type of retail store. Ex: hotels and motels, banks, airlines, universities, hospitals and dry cleaners. Independent off-price retailers- either independently owned and run or are divisions of larger retail corporations: factory outlets-manufacturer-owned and operated stress. Sometimes group together in factory outlet malls and value retail centres: warehouse clubs- operate in huge, drafty, warehouse-like facilities and offer few frills.