CMN 1148 : CMN1148 .docx

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11 Jul 2014
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The process of acting upon information (someone/something says or does something and others respond with words or actions. ) The process of making sense out of the world and sharing it with others. The process of engaging in simultaneous and mutually influential interaction with others. The process of making sense out of the world and sharing that sense with others in order to achieve mutual goals in organizational contexts. Why models: explain communication processes, visually depict relationships, pinpoint reasons for breakdowns. Some early models: classics in the field: aristotle, lasswell, shannon and weaver, berlo, schramm, dance, barnlund. A simple communication model with a sender transferring a message containing information to a receiver: speaker, speech, audience, one way and linear. Three kinds of appeals that a speaker could use: Shannon weaver: mathematical model 1949: extended aristotelian model, added concept of noise dschramm. Model in interplay, adler, rosenfeld, proctor, and winder. Transformation of information exercise: what happened: speed affects our ability to respond.