PSYC 100 Chapter Notes - Chapter 2: Vampirefreaks.Com, Convenience Sampling, Hawthorne Works

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PSYC 100 Full Course Notes
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Research methodology: scientists study why we do the things we do, scientific method process by which they study, systematic it proceeds in orderly steps that are planned, explain phenomena things that can be observed. Machine jammed in between image = rapid action of cells cells respond to lines and edges received novel prize. Naturalistic observation a passive descriptive study in which observers do not change or alter ongoing behaviour. Should represent the population through random sampling (each member of the population has an equal chance of being chosen) Weigh studies differently depending on their composition. Law of large numbers more accurate estimates from a larger sample than a small one. Data collection methods: when answering your question and collecting data, consider 4 levels of analysis (biological, individual, social, cultural, biological measuring things like brain processes/differences in hormone levels. Brain imaging for brain responses, hormonal responses: individual differences among participants" responses.

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