COMM 305 Study Guide - Final Guide: Henry Mintzberg, Arve, Jab
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Things to you need to know: the enduring logic of industrial success alfred d. chandler. Major claim: successful firms capitalize on economies of scale and scope, create management structures, first movers vs. Challengers and invest in research and development in order to grow mover, it is difficult to regain competitive advantage. : once a firm loses the opportunity to be a first: r&d. : entrepreneurial companies that do not make investments to create organizational: related/unrelated diversifcation capabilities cannot achieve long-term success a poor corporate strategy. Large plants can produce products at a much lower cost than small ones because the cost per unit drops as the volume of output rises (geographic expansion: economies of scope. Large plants can use many of the same raw and semi-finished materials and intermediate production processes to make a variety of different products (moving intro related markets: evolution and revolution as organizations grow larry e. greiner.
