ADM 1370 Study Guide - Quiz Guide: Google Reader, Typepad, Blogosphere
14 Jul 2014
School
Department
Course
Professor
Document Summary
Track back: hyperlink that references other blogs in writings: blogosphere: blogs collectively, key for companies that perform content marketing (valuable info is shared with current or potential customers), politicians, managers, wikis: web site that allows many people to add or update info found on site. (ex:wikipedia) business can create wikis for a product and allow employees and customers to contribute info about the product, social networking services (sns): is a website where individuals who are defined by profile can interact with each other. Strategic metrics: social media use objectives: listening: pay attention to what customers are saying online, talking: communicate with your customers by engaging in conversations, energizing: encourage customers and fans to spread the word through ratings, reviews and other positive buzz , support: provide information and online resources, such as user forums, knowledge bases and other tools, embracing: invite customers to generate ideas for new products and services.
