PSY 2110 Chapter Notes -Universal Property, Personality Psychology, Life Insurance

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Social psychology: scientific study of the way in which people s thoughts, feelings, and behaviours are influenced by the real or imagined presence of other people the phenomenon of social influence. Persuasion: one person directly tries to change another person"s behaviour (direct attempts at persuasion = attempt at direct social influence) Extends beyond behaviour to our thoughts and feelings. Social psychologists are interested in studying why our thoughts, feelings and behaviours are shaped by the entire social environment. Both disciplines are concerned with the influence of social and societal factors on human behaviour. Social: the individual in the context of a social situation. To understand why people intentionally hurt each other, focuses on the specific psychological processes that trigger aggression in specific situations. Sociology would be more concerned with why a particular society produces different levels and types of aggression in its members. Sociology: concerned with broad societal factors that influence events in a society.

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