CMN 1160 Lecture Notes - Lecture 2: Communication Theory, Interpersonal Communication, Walter Lippmann

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CMN 1160 Full Course Notes
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CMN 1160 Full Course Notes
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Document Summary

Need to have broad context, or the conceptual map, into where media fits. 2 concepts that help explain levels of understanding you need: leadership and management. Management: comping with complexity, know how things work. Need strategical and critica thinking and a capacity to evaluate and make sense of the media world and why it is the way it is. Theories are systematic descriptions of what prior conditions bring about what consequences. Consists of assumptions about relationships between clearly stated prior conditions and a therefore statement describing the process of effects they bring about. Theories are precise sets of statements about what causes are assumed to bring about what outcomes. Theories explain why certain effects occur as a result of prior cnditions that are both necessary and sufficient to bring about those consequences. Theories are products of research that uncover posible casual connections between prior conditions and their consequences.

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