CMN 314 Chapter 13: CMN314 Chapter 13.docx

• School: Ryerson University
• Department: Communication
• Course: CMN 314
• Professor: John Burry

Document Summary

Persuasion: the process of creating, reinforcing or changing people"s beliefs or actions. Question of fact: a question about the truth or falsity of an assertion. Question of value: a question about the worth, rightness, morality, and so forth of an idea or action. Question of policy: a question about whether a specific course of action should or should not be taken. Speech to gain passive agreement: a persuasive speech in which the speaker"s goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy. Speech to gain immediate action: a persuasive speech in which the speaker"s goal is to convince the audience to take action in support of a given policy. Need: the first basic issue in analyzing a question of policy: is there a serious problem or need that requires a change from current policy.