CMN 2101 Lecture Notes - Empirical Measure, Content Analysis, Alternative Hypothesis

• School: University of Ottawa
• Department: Communication
• Course: CMN 2101
• Professor: All

Document Summary

Focus: issues involved in designing and developing a strategy to guide you during your research. Quantitative study: requires planning in detail how you will collect/analyze data. Qualitative study: requires immersing yourself fully in a range of data but being aware of new insights through the process. Mixing both quantitative and qualitative is possible but becomes complex. Triangulation: the idea that looking at something form multiple points of view improves: ex. surveyors measures distances between objects by taking observations from multiple positions. Four types of triangulation used: triangulation of measure: we take multiple measures of the same phenomena. Ex. learning about someone"s health you conduct a questionnaire, an interview, speak to the caregiver. Most common type: triangulation of observers: variation of first type having multiple observers instead of 1 brings alternative perspectives, backgrounds, and social characteristics. These studies tend to be richer and more comprehensive. This is done by using the approaches sequentially, or in parallel, or simultaneously.