COMM 200 Study Guide - Final Guide: Vidgital, Psychographic, Cash Flow

• School: Queen's University
• Department: Commerce
• Course: COMM 200
• Professor: Gary J Bissonette

Document Summary

Ultimately the length of the coc determines whether or not the organization will require external debt/equity financing to continue funding its operation"s: a longer coc, and therefore a lag in the recovery of the profits generated, will force the organization to rely more on its cash reserve, or acquire external debt financing to continue funding their operations, this ultimately increases the cost of producing products because of the interest expense associated with external financing. Chain the value is the underlying principle that managers should seek to make decisions across the chain"s activity areas (inbound logistics, operations, outbound logistics, marketing & sales, customer service) in a manner that contributes positively to the overall value of the products/services being produced/offered b) the more unique and value driven the product is, the more the product is differentiated from the competitors" products, thereby communicating a strong value proposition, which has a positive price/quality relationship.