ADMS 1000 Final: ADMS1000 Final Review.doc
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ADMS 1000 Full Course Notes
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Driver of evolution: demand growth, creation / diffusion of technology. De jore enforced by government (electrical output) De facto established by common usage (windows xp: shakeout happens (if organization/products not conform to dominant model, high growth. Aequisition (pharmaceutical, biotech firms: focus is on sales/marketing vs innovation/r&d, gain market share, mature, grows begin to slow, lots of competition, products are commodities. Innovations are incremental: decline, market is saturated, firms are efficient and mechanistic. New and improved versions of product: new technology, demographic (different taste/preferences, lower profits, few competition, coping strategy. Strategy is foundation of organization"s goals objectives and action plans. Include an assessment of environmental forces: reorganization of competitor plans, a good strategy (quantifiable) eg. to achieve 30% of market share by 2012. Corporate strategy: focuses on long-term growth and survival, choosing the right competitive strategy (wal-mart"s low cost strategy) Types of corporate strategies: growth strategies, incremental growth (bit by bit slowly)