MKT 233 Chapter : Module 04 Assignment.docx
Document Summary
The company i have chosen to discuss is microsoft. I follow microsoft on twitter as well as facebook. It appears that microsoft has a very dominant presence in both of these social media platforms. They have millions of followers on twitter as well as. Two way communication between such a large company and that company"s followers may be hard to come by. However, i have noticed retweets and replies on microsoft"s twitter page. In addition to this, i have seen replies to customers on the facebook page. One customer wrote about how much she enjoyed the new. Lumia. this type of two way communication can be very beneficial for such a large corporation. Microsoft"s posts on platforms seem very organized and thought out. Recently, on both of their social media platforms, microsoft asked people to share and show things they have created using microsoft technology. They asked users to use the hashtag #icreatedthis in order to share their content.
