MKT 233 Chapter : Module 09 Assigntment.docx
Document Summary
The industry i have chosen is the hotel industry. The majority of hotels offer a variety of loyalty programs. The hotels i have chosen to discuss are hilton, marriot, Hilton has the most effective loyalty programs according to a recent study within the industry. The hotel chain holds a rewards program called hhonors. Through this program, guests earn hhonors points that allow them to get free stays. One major advantage to being a hhonors member is the many ways to use the earned points. Anything from faster check-ins to room upgrades can be used with the earned points. Also, there are different levels of membership that can prove to be more beneficial and range from being a blue member to a diamond member. The marriot also uses a point system that you can earn and spend. This hotel"s program allows customers to earn points per dollar spent at various partner hotels or airline companies.
