PSY 2991 Chapter Notes - Chapter 5: Extraversion And Introversion, Measuring Instrument, Likert Scale

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What"s the semantic differential method: semantic differential method-traditional rating procedure in which the subjective meaning of stimuli or target concepts is judged in terms of several dimensions b. c. Invented to measure the multidimensional subjective meaning of things in a person"s experiential world. What are likert scales and thurstone scales: summated ratings method-a method of attitude scaling developed by. The 2nd step is to give these statements to a sample of people from the target population along with instructions to indicate their evaluations of each statement. 3rd step is for the researcher to sort through these data in order to select the 20 or so statements for the. Likert questionnaire get total score: method of equal appearing intervals-a traditional attitude scaling technique in which values are obtained for items on the assumption that the underlying intervals are equidistant (also called thurstone scale)

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