COMM 310 Chapter Notes - Chapter 1: Cost Leadership, Switching Barriers, Niche Market

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Information systems" role in business info systems are everywhere info systems support business operations, enable success & innovation. Information systems (is)- computer-based tools that people use to work with information and that support the information and information-processing needs of an organization. Most useful when leverage the talents of people. Is are not useful unless the right people know how to use and manage them effectively working with the actual info, software processing of info. Information technology (it)- the acquisition, processing, storage, & dissemination of vocal, pictorial, textual, & numerical information by a microelectronics-based combo of computing & telecommunications broader, focuses on creating the actual information. Management information systems (mis)- function that plans for, develops, implements, & maintains it hardware, software, & applications that people use to support the goals of an organization. Data- raw facts that describe the characteristics of an event or object characteristics for a sales event: date, item number, customer name & address.

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